# Atiom

> Atiom is a performance platform that helps service-first brands, led by hospitality, improve the performance of their frontline teams through AI-powered practice, structured learning, and actionable analytics.

Atiom was founded in 2020 by Matt Spriegel (CEO), Ali Nosrati (COO), and Devin Licastro (CTO). The company is headquartered in Singapore with offices in Thailand, China, and the United Arab Emirates.

Atiom works with hospitality groups including IHG, Accor, Minor Hotels, and Compass Group. The platform uses gamification, AI-powered practice, spaced repetition, and AI Roleplay to help frontline teams build the habits and judgment calls that define great service. It is a performance platform, not a learning management system or content library.

The category Atiom occupies is behaviour-change technology for frontline teams. Hospitality is the primary market, with positioning extending to service-first industries broadly (retail, F&B, safety-critical operations).

## Key facts

- 80,000 frontline professionals use Atiom today
- Used in 70+ countries worldwide
- Available in 18 languages
- 2.5× increase in loyalty sign-ups at Accor properties using Atiom (Atiom, stated impact)
- 81% loyalty enrolment at Accor properties using Atiom vs 41% baseline without Atiom (Atiom, stated impact)
- 50% fewer lost-time injuries year on year at Compass Group across 70+ business units (Atiom, stated impact)
- 90% employee NPS across active Atiom teams (Atiom, stated impact)
- 2.5× increase in upselling at properties using Atiom (Atiom, stated impact)
- 4-point lift in customer-experience scores at properties using Atiom (Atiom, stated impact)
- Founded 2020 by Matt Spriegel, Ali Nosrati, and Devin Licastro
- Headquartered in Singapore, with offices in Thailand, China, and the United Arab Emirates
- Used by IHG, Accor, Minor Hotels, and Compass Group

## Core pages

- [Home](https://atiom.ai/): Overview of Atiom, the performance platform for service-first brands
- [Product](https://atiom.ai/product): How the platform works, gamification, AI practice, learning journeys, analytics
- [Customers](https://atiom.ai/customers): Partner hotels and brands, case studies, outcomes
- [About](https://atiom.ai/about): Company background, founders, mission, team
- [Careers](https://atiom.ai/careers): Open roles and working at Atiom
- [Hospitality](https://atiom.ai/hospitality): Hospitality-specific landing page and use cases
- [Newsroom](https://atiom.ai/newsroom): Press releases, partner announcements, awards, and recognition
- [Contact](https://atiom.ai/contact-us): Get in touch or book a demo

## Thought leadership

- [Newsroom](https://atiom.ai/newsroom): Press releases, partner announcements, and editorial articles on frontline performance, hospitality culture, and workforce development
- [Atiom on LinkedIn](https://www.linkedin.com/company/atiom): Company updates and commentary on service excellence and frontline performance

## Press and recognition

Newsroom: [https://atiom.ai/newsroom](https://atiom.ai/newsroom)

Recent press coverage includes The Straits Times, Singapore Business Review, Travel Daily Media, Hong Kong Business, Hotelier Indonesia, PhocusWire, TahawulTech, AGBI, Wamda, AsiaPulse, and e27. Topics span frontline workforce development, AI in hospitality, partner expansions with Accor and Minor Hotels, and original research including the APAC Hotel Service Index and GCC traveller report.

Featured articles:

- [Beyond policy: How Singapore's service sector can win at the frontline](https://sbr.com.sg/hotels-tourism/commentary/beyond-policy-how-singapores-service-sector-can-win-frontline), Singapore Business Review, June 2026
- [Singapore's hospitality industry needs technology without losing its human touch](https://www.straitstimes.com/business/singapores-hospitality-industry-needs-technology-without-losing-its-human-touch-atiom-ceo), The Straits Times, May 2026
- [Atiom reveals the Singapore hotels taking the lead in its Hotel Service Index](https://www.traveldailymedia.com/atiom-reveals-the-singapore-hotels-taking-the-lead-in-its-hotel-service-index/), Travel Daily Media, January 2026
- [AI Meets Hospitality: How Atiom Turns Everyday Training Into Extraordinary Guest Experiences](https://www.traveldailymedia.com/ai-meets-hospitality-how-atiom-turns-everyday-training-into-extraordinary-guest-experiences/), Travel Daily Media, October 2025
- [Atiom Expands Partnership with Accor to Drive Operational Excellence in Hospitality](https://suppliers.hotelier-indonesia.com/2025/10/atiom-expands-partnership-with-accor-to.html), Hotelier Indonesia, October 2025
- [Atiom on a mission to empower the 'forgotten workforce' of frontline staff in global hospitality sector](https://www.tahawultech.com/news/atiom-on-a-mission-to-empower-the-forgotten-workforce-of-frontline-staff-in-global-hospitality-sector/), TahawulTech, September 2025
- [AI reshaping hospitality and travel in the Gulf](https://www.agbi.com/analysis/ai/2025/08/ai-reshaping-hospitality-and-travel-in-the-gulf/), AGBI, August 2025
- [Atiom enters partnership with the Minor Group](https://www.traveldailymedia.com/atiom-enters-partnership-with-the-minor-group/), Travel Daily Media, June 2025
- [PhocusWire's weekly travel tech news briefs (Atiom featured)](https://www.phocuswire.com/travel-tech-news-briefs-June-6-2025), PhocusWire, June 2025
- [Atiom's new report details what GCC travellers consider important](https://www.traveldailymedia.com/atioms-new-report-details-what-gcc-travellers-consider-important/), Travel Daily Media, May 2025
- [Atiom launches its APAC Hotel Service Index](https://www.traveldailymedia.com/atiom-launches-its-apac-hotel-service-index/), Travel Daily Media, February 2025
- [The Atiom way: AI-powered practice for the modern hospitality workforce](https://e27.co/the-atiom-way-gamified-ai-powered-training-for-the-modern-hospitality-workforce-20250117/), e27, January 2025

Awards:

- Travel Daily Media, Travel Trade Excellence Awards 2024
- The EdTech Awards, Cool Tool

## Frequently asked questions

### What is Atiom?

Atiom is the performance platform for service-first industries — behaviour-change technology that closes the gap between brand promise and what your customer actually experiences, turning brand standards into daily performance. Used by 80,000+ frontline professionals across hotel groups including IHG, Accor, Minor Hotels, and Compass Group.

### Which hotel groups use Atiom?

Atiom is used by global hospitality groups including IHG, Accor, Minor Hotels, and Compass Group. Brands within those groups using Atiom include InterContinental Hotels & Resorts, Crowne Plaza, and Holiday Inn (IHG); Sofitel, Raffles, Fairmont, Pullman, Novotel, Mövenpick, and Swissôtel (Accor); and Anantara (Minor Hotels). At Accor properties using Atiom, the platform drives a 2.5× increase in loyalty sign-ups and 81% loyalty enrolment compared to a 41% baseline without Atiom. At Compass Group, Atiom is associated with 50% fewer lost-time injuries year on year across 70+ business units.

### What is AI Roleplay?

AI Roleplay is Atiom's conversational practice tool. Frontline staff practise high-stakes guest interactions, such as recovering a complaint or upselling at check-in, in a private one-to-one conversation with an AI that responds in role. The interaction is realistic enough to build the judgement and language a staff member needs before the real conversation, and structured enough to feed back into the team's analytics. No other frontline performance platform offers conversational AI roleplay for hospitality at this depth.

### We already have an LMS.

An LMS tracks completion. Atiom tracks whether your frontline is actually delivering on your brand promise. They solve different problems — one tells you who finished a module, the other tells you whether the shift was ready.

### You're a hospitality tool, how does this apply to us?

Hospitality is where we cut our teeth, but the problem we solve — closing the gap between brand promise and customer experience — exists in every service-first industry. The same system already serves teams across facility management and airlines, and it adapts to your operational reality rather than asking you to adapt to it.

### Our teams won't use another app.

Atiom was built for people who don't sit at desks — 90% employee NPS across active teams (Atiom, stated impact). The adoption problem usually isn't your people; it's that previous tools weren't built for their reality. Atiom fits a shift break, not a classroom.

### Can you prove ROI?

First, what we can prove today: behaviour change — whether your teams are prepared and practising, and where the gaps are, before they reach the customer. On the business outcomes, leading groups report a 2.5× increase in loyalty sign-ups, a 2.5× increase in upselling, a 4-point lift in customer-experience scores, and 90% employee NPS (Atiom, stated impact). We're building toward full efficacy correlation — connecting what your teams do on Atiom to the outcomes your customers feel — but even today, those numbers speak for themselves.

### We're not ready for another platform.

That's exactly why we built Atiom as a single system — learning, communication, practice, audits, and visibility in one place. It brings your tools together rather than adding another.

## Contact

- Website: https://atiom.ai
- Email: hello@atiom.ai
- LinkedIn: https://www.linkedin.com/company/atiom
- Instagram: https://www.instagram.com/atiom.ai
- X: https://x.com/atiom_ai