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Lead Product Designer

Our most senior design seat — hands-on across the platform and the design system, starting with the Hub our enterprise customers run their programmes in.

Bangkok, ThailandHybridFull-time
The opportunity

Breadth, by design.

Atiom is an AI-powered performance platform helping service-first brands — led by hospitality — get the best from their frontline teams. We're a ~30-person company with enterprise clients including IHG, Accor and Minor Hotels, and design sits at the centre of what we ship next.

Let's be direct about the shape of this role, because it's the whole point: this is a hands-on generalist role, and that's by design. You'll work across surfaces as the product demands — one quarter deep in our admin platform, the next in a feature's interaction logic, the next evolving the design system. If you want to own one narrow specialism inside a large design org, this isn't your role. If you're the designer who gets restless inside those orgs — who wants real scope, direct access to the CTO and VP Product, and an AI-first workflow that removes the production drudgery — this is the best seat we have.

You'll be our most senior designer: a player-coach who spends around 70% of their time designing, mentors our product designer, and raises the bar for how design works here. You'll report to the VP Product.

Our mobile app is mid-redesign with an external studio and our in-house designer — you'll inherit influence over that surface as it matures, not a rescue mission.

Where you'll start

The first mandate: the Atiom Hub.

Hub experience

Make the Hub — the platform our enterprise customers use to run their programmes — genuinely self-service. Usable enough that customers succeed without leaning on our customer success team, especially through complex onboarding.

A pragmatic design system

Evolve our system to accelerate production, not to be admired. Unification across our surfaces comes with it.

AI in the workflow

Push our design process further into AI-assisted territory — from research to spec to rendered screens.

What you'll own

In the work, not above it.

  • End-to-end product design — research, IA, flows, interaction design and polished UI across the platform. Hands-on, in the work, most of your week.
  • Design-side definition, with the CTO — you turn rough feature ideas into specified, buildable design: user flows, edge cases, behavioural logic, the details that let engineering move fast. Definition quality is a first-class output of this role, not a by-product.
  • The design system — its architecture, its governance and its adoption, partnering with our frontend lead.
  • Design leadership — mentor our product designer toward Senior, set standards and process, and be the design voice in product decisions. No design org to run — a craft to lead.
Who you are

A generalist by choice, not by accident.

  • A senior, hands-on product designer — 8+ years across research, UX, interaction and UI, with design-system depth and B2B / platform experience.
  • A generalist by preference — you've chosen breadth before and can explain why.
  • Strong on product thinking — you reason about behaviour, edge cases and logic, not just screens. You can hold your own in a technical conversation with a CTO.
  • AI-native in your craft — you already use AI in your design workflow: prototyping in code with tools like Claude or Cursor, AI-assisted design-system work, or building your own tooling. And you want to go further. Hard requirement — we'll ask for specifics.
  • A generous senior — you make the designers around you better, and you like that part of the job.
  • Bangkok-based or relocating — hybrid, typically Mon–Wed in-office. Relocation and visa support available.
Before you apply

This role is probably not for you if…

  • You're a Head of Design looking to direct rather than design — this is ~70% hands-on for the foreseeable future.
  • You want a single specialism with firm walls around it.
  • AI-assisted design feels like a threat rather than the most interesting thing to happen to the craft in a decade.
What success looks like

In your first 6–9 months.

About Atiom

A category, being defined.

We've been closing the gap between standards and service since 2020. Atiom builds behaviour-change technology used by some of the world's most demanding service-first brands — and we work alongside them, so the roadmap comes from real operations, not a whiteboard.

The team is senior, the customers are global, and the ownership is real. What you build — or sell — reaches the floor.

Ready to apply?

Show us how you think.

Send your CV and a portfolio — ideally something showing a system you built, the thinking behind it, and where AI did the heavy lifting — to careers@atiom.app. We read every application and reply.

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